Innovation - Design Sprint

Design Sprint
Concretely solving complex problems

A Design Sprint is a time-specific, highly focused process originally conceived by Google and tailored by TANGRAM’s Innovation team to meet the needs of CMA CGM Group. 

About TANGRAM’s Design Sprint

A Design Sprint’s purpose is to stimulate creativity, innovation, and collaboration, enabling teams to tackle complex challenges through a combination of design thinking, rapid prototyping, and collaborative decision-making. This approach condenses weeks of work into just a few days, guiding participants through key phases.

What happens during a TANGRAM Design Sprint?

Problem Framing

This phase focuses on clarifying the core challenge, aligning team understanding, defining objectives, and establishing boundaries to ensure a unified approach for effective problem-solving during the Design Sprint.

Ideation

During ideation, teams generate diverse ideas through brainstorming and collaborative techniques, fostering creativity and exploring potential solutions to address the defined challenge in innovative and actionable ways.

Prototyping

At TANGRAM Center, tangible, testable models of top ideas will be created, enabling teams to visualize solutions and gather feedback through rapid development with the support of dedicated designers.

The Added Value of a TANGRAM
Design Sprint

Fast, Concrete Results

Through TANGRAM’s efficient Design Sprints, a Minimum Viable Product (MVP) Mockup is ready within a matter of days, delivering fast, concrete results.

Strengthened Decision-Making

Leveraging the expert advice and research provided by TANGRAM’s multidisciplinary team, projects are equipped with the necessary elements to make data-driven decisions and move forward in the best direction possible.

Delivery Phase Opportunities

By acquiring essential business-related materials for the product/service, the project secures the elements required to generate consensus and move the project forward to the delivery phase.

Who is involved in TANGRAM’s Design Sprint?

Many entities come together to design new innovations in TANGRAM’s Design Sprint including CMA CGM Group teams, tech companies, incubators and accelerators like ZEBOX, as well as expert and consulting firms.

design sprint tangram